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Mahindra 2-wheelers aim to go global

Submitted by Akash Dhawan on Wed, 07/21/2010 - 16:27

The day Mahindra & Mahindra formally announced the deal where it purchased the assets of Kinetic Motor to mark an entry into the two-wheeler sector; analysts said that the company has a lot of potential to grow.

Riding on the right segments, the company has been able to establish its brand name in the Indian two-wheeler market, but Anoop Mathur, President - Two-wheelers, Mahindra two-wheelers has already charted out a 2020 vision where it wants the company to be present also in the global markets.

Mathur said that the plan is that the company will offer many bikes and scooters under the Mahindra badge and the unit sales will be in millions.

It has been learned that the company is also working on a plan to launch hybrid models in the Indian market.

Mathur further said that the company will be looking at clocking several alliances within the two-wheeler sector going forward. In fact, the company has done a brilliant job in establishing the Mahindra two-wheeler brand in India as it has not harmed the image of the Mahindra Group at all.

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