It has been informed that Shahrukh Khan is chosen as the brand ambassador of Nerolac Paints. According to the sources, the company has shown its interest on King Khan in order to attract the global market.

However, the deal is not finalized yet and there are strong rumors that late last week SRK had flown to Kolkata to sign on the spread lines. The company has said that soon it will release a statement on its further strategies.

Shahrukh is having the maximum brand value as a Bollywood celebrity now days.

So Nerolac Paints is also hoping to use his brand value to sell its product not only in domestic market but also in the international market. Shahrukh promotes maximum number of brands in India and his has a huge fan base. Moreover, he can attract both youth and family customers.

So far as his next releases are concerned, Jolly LLB and Ra One are the upcoming films of Shahrukh Khan. Jolly LLB is directed by Subhash Kapoor and Ra One is under his home production.