The song that has become a rage amongst the you, the song that is no less than an anthem on the dance floor, the song that raised Malaika Arora Khan a notch above other item girls, a song that played a big role in the success of Dabangg and the song driving the nation crazy was in trouble recently when Zandu Balm sued the producer for using the brand in one of its line `Main Zandu Balm hui'.

However, in an out of court settlement Malaika Arora Khan would be endorsing the Emami brand for which it has already bought rights from T-Series.

It has also been learnt that Telugu superstar Junior NTR, who is known to not do many endorsement has also been signed aboard in a surprise assignment.

The brand will promote itself and start the campaign, by the end of this year. The brand is looking forward to more youth buyers after this campaign. Currently, cricketers Virendra Sehwag, Dinesh Karthik and Amit Mishra are in for the promotion of this brand.

Emami has also brought on-board Tamil superstar Suriya who already endorses Emami Navratna cool oil for the campaign. The brand certainly has great plans ahead.