Superstar of Bollywood, Amitabh Bachchan shall not be associated with IIFA anymore. Bachchan, who was the visage of the global honors ever since the year 2000 has been dumped as the IIFA's brand name.

To notify his fans regarding this advancement, Big B went the twitter way. Bachchan had posted a tweet that "Not attending the Toronto IIFA. As per IIFA his services are not needed".

Additionally he tweeted again that it is the planner of IIFA that does not desire him to be in Toronto, so is in Sri Lanka and its official. Amitabh Bachchan is no more the brand name of the International Indian Film Academy (IIFA).

The actor went on to twitter to declare his disassociation with the occasion that he has been associated with it for a decade. Bachchan's tweet was pursued by an official speech by IIFA that elucidated that they have terminated the notion of brand ambassador as such.

The approved testimonial sent out by director, Wizcraft, Sabbas Joseph, stated that owing to unexplainable grounds, subsequent to declaring the occasion as brand ambassador, Mr. Bachchan was not able to make it to the IIFA weekend at Sri Lanka previous year. Trailing this, IIFA terminated the notion of a brand ambassador.