As the 2012 Olympics are heading forward, UK Plans to fetch a 1 billion pound marketing fund to help gear Britain's tourism industry for the London 2012 Olympics, launched by the sport and culture minister Jeremy Hunt.

According to the sports and culture minister, the sailing events shall be held, and Britain should look forward to pump in foreign visitor numbers while taking in care that more numbers of Britons stay at home.

However the tourism budget shall not be spared from the blade of planned government spending to tackle the nation's record budget deficit, but tourism has large potential and could rebalance the economy from its recent dependency on financial services.

Keeping in view that tourism is Britain's fifth-biggest industry, which is worth 90 billion pounds approximately, but despite the foreign visitor spending being inclined last year, the number of tourists dwindled by two million, extending the drop count by 0.7 percent this year.

According to the sports and culture minister, Hunt, to fight away the competition with countries like China and Dubai, which are tolling the ranks, Britain should up its game by keeping its major focus on improving the quality, and offering competitive prices with value for money for the booking this sports season.

Now the priority is to make everything up to the mark to reach it right with 2012. However It shall not be that easy to do so with the limited resources they have, but they shall draw the best tourism marketing plan that any Olympics host country has ever had.

Keeping everything in view, Hunt announced the new fund with the target of producing 1 billion pounds worth of PR and marketing activity in its 20 markets, on priority.

For this the government would work hand in hand along with the private sector to churn out the fund. Further Hunt expressed that he wanted to increase the share of spend through domestic tourism by Britons from 36 to 50 percent.

If the chalked out plan went successful, then the same could reap Britain's economy by 7 billion pounds and create thousands of jobs.