Suzuki gets more aggressive
Though, the company has not been able to gain much ground in the Indian market as compared to players like that paved its way into the domestic circuit around the same time, but Suzuki is now getting aggressive and is looking at increasing its investments by nearly 50% and double production capacity and product portfolio over the next 18 months.
It may be noted here that the Japanese auto major is a market leader in the Indian passenger car segment and has close to 50% market share but when it comes to two-wheelers, the market share stands at a meager 2%. However, the company has presence in the entry-level segment and as well as the superbikes segment, with the GSX-R1000 and Suzuki Bandit 1250cc.
After it broke its ties with TVS in 2011, the company has been trying to make a mark for itself alone and the fresh investments are expected to take the company to the growth path. In fact, the company is looking at investing a fresh Rs 200 crore in its two-wheelers venture, wherein the company has already invested over Rs 400-450 crore in the two-wheeler business.
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