Zen Mobile, one of India's most exciting mobile phone companies in India, has recently roped in the most respected star in the bollywood arena, Amitabh Bachchan.

In fact, the company has signed a deal with the superstar wherein the Senior Bachchan will be endorsing and promoting the products offered by Zen Mobiles in the Indian market.

As the company is planning to launch a slew of QWERTY and multimedia feature rich mobile handsets loaded with social networking experience at affordable price for Indian market, it is believed that the handset maker will be leveraging its expertise with the actor by launching a media campaign and also a host of customer interactive campaigns.

MD of Zen Mobile Mr. Deepesh Gupta said that the company is very much honored to have Mr. Bachchan as its brand ambassador in the country and his association will create a deep impact in the minds of the prospective consumers of the company.

It may be noted here that the handset industry in the Indian market has seen the competition going up by many folds in the past few years and Amitabh Bachchan's association with Zen Mobile may prove to be differentiating factor for the company.